Reasons to Certify

Marketing

Our aim is to enable Sustainable Travel Ireland members and certified companies to promote their responsible tourism credentials and to help them to market themselves in a confident, professional and accurate way.

Training and independent auditing help companies to confidently communicate the steps they’ve taken towards sustainability. This allows them to show that they are operating responsibly and aren’t simply ‘green washing’.

Competitive Edge

Sustainability is a hot topic and it’s only getting hotter. As customers become more discerning, both your B2B and B2C business will benefit from being ahead of the game. You will be able to communicate your Sustainable Travel Ireland certification label, which is not only internationally recognised, it’s also clear, transparent and audited.

Team Engagement

This is a fundamentally feel-good journey, and one that requires the participation and support of your whole team. It gives your team ownership of, and pride in, what you are doing as a company.

Business

Above all else, your business needs to sustain itself as a business. We will help you find solutions that are compatible with what you already have, in the best and most responsible way. Frequently, this is about planning for the future and pledging small changes and transitions.

It’s the Right Thing to Do

Developing a clear structure and greater understanding of responsible business practices is future proofing in the best possible way. We need a sustainable world, for a sustainable future.

It’s Not Complicated

One step at a time. This is not rocket science, but it will provide you with a game-changing set of tools to work with.