Code of Conduct

Code of Conduct

In order to become a member of Sustainable Travel Ireland, you must first read and agree to the terms and conditions of this Code of Conduct. By ticking the ‘I agree to the code of conduct’ box on the sign up form, you are agreeing to the following terms and conditions:

In the immediate:

  1. In all aspects of your business, you undertake to embrace the principles of sustainable tourism according the UNWTO (United Nations World Tourism Organisation) definition:

Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities

  1. To appoint and support a Green Team/Person within your business to drive, develop and manage your sustainable tourism policy and practises.
  2. To commit to doing no harm to other businesses, people, environment and animals in the running of your business.

In the first 3 months:

  1. To develop and implement a Sustainable Tourism Policy suitable to the size, scope and nature of your business.
  2. To make sustainability a priority within your business, agreeing to work towards achieving the following items


Within two years of becoming a member of Sustainable Travel Ireland:


  1. Engage in pre-travel communication with all customers on sustainability (for example: Bring a water bottle, use public transport, offset your carbon, buy local).
  2. To reduce the carbon footprint of your business and offset the carbon emitted by your business operations.
  3. Encourage Irish Tourism industry suppliers to adopt responsible tourism and business practises i.e. single use plastic reduction, energy and waste reduction.
  4. Encourage Irish Tourism industry suppliers to adopt responsible tourism and business practises i.e. single use plastic reduction, energy and waste reduction.
  5. To build environmental and cultural awareness and respect within your business and share this awareness with your guests and community.
  6. To balance the needs of both visitors and host communities to create mutually positive experiences.
  7. To provide direct benefits for conservation (this can be financial or time volunteered).
  8. Employ members of the local community and support locally owned businesses.
  9. Support and participate in Sustainable Travel Ireland programmes and events and where possible, seek to play an active role at their network, local, regional and/or international level.
  10. By implementing and educating others about Sustainable Tourism contribute to the positive and more sustainable development of the tourism industry.
  11. To commit to continuously assessing the quality and standards of the sustainable tourism service you are providing, making improvements and adjustments on an ongoing basis.
  12. Practice and educate your staff and visitors on Sustainable Tourism.
  13. To use accurate and responsible marketing methods, providing visitors with full and responsible information that increases respect for the natural and cultural environments of destination areas, thus enhancing customer satisfaction and informing them on how to respect the natural and cultural environments visited.
  14. To agree in full to the membership terms and conditions.

Have a question? Contact us today at or phone 01 223 3661.