When you work with Sustainable Travel Ireland, every step of your membership and training journey will align to the optional step of certification. This means that you never have to choose one direction or another and that your time is always being put to the most efficient use.

Sustainable Travel Ireland is Ireland’s leading, globally recognised certification body for sustainable tourism. We have been training tourism businesses for more 10 years.

We believe that the best learning experiences are where the training you get is easily digested. This is why we deliver our training in a variety of ways.

Training with Sustainable Travel Ireland gives you the knowledge and confidence to create change in your business while, at the same time, increasing consumer satisfaction. Both your B2B and B2C business will benefit from being ahead of the game in terms of sustainability.

Training Courses

1. Introduction to Sustainable Tourism

This course will equip you with the foundation knowledge you need to create a Sustainable Tourism policy for your business and to achieve relevant criteria requirements for the certification process.

2. Building A Sustainability Management System

This course will aid you to develop a systematic method of benchmarking and measuring progress that works for your business. You will learn what you need to measure and how (this includes all aspects below).

3. Stakeholder Engagement

This course will look at the community as stakeholders, cultural authenticity and staff engagement.

4. Customer Experience

This course will give you the tools to gain a better understanding of your customers needs and desires while  monitoring their experience.

5. Effective & Responsible Marketing

In this course you will learn the importance of responsible marketing. You will also learn how to develop a responsible marketing plan, taking into account post-certification action plans.

6. Compliance

This course will take a thorough and up-to-date look at relevant legislation, covering everything from human rights to environment to wildlife. Most businesses will have this covered already, but this module is useful for drawing your attention to its relevance to a sustainable business.

7. Information & Interpretation

In this course you will look at authenticity and quality of product and services, sustainable guidelines for visitors, responsible communication of local knowledge and accessibility of all of the items mentioned.

8. Purchasing Policies

This course will aid you to develop a purchasing policy through using labels as purchasing tools. It will look at purchasing power both locally and internationally and transparency and aspirations vs realities.

9. Community Support, Consideration and Engagement

This course will look at business in the community, how your business can provide opportunities and the role of community engagement.

10. Protecting and Presenting Cultural Heritage

In this course you will look at combating the negative impacts of tourism while preserving the authenticity of product. It will also focus on the importance of staff training.

11. Conservation - Biodiversity, Ecosystems, Wildlife and Landscapes

In this course you will look at the importance of giving time and funds to conserving biodiversity, ecosystems and landscapes. You will look at product design, stakeholder engagement and adapting minimal-impact practices.

12. Waste Management

This course will focus on the whys and how’s of reducing, reusing and recycling.


13. Pollution Management & Carbon Offsetting

In this course you will learn the importance of pollution management focusing on minimising emissions and offsetting your carbon, chemical pollutants as well as air & light pollution.

14. Energy Management

In this course you will focus on the whys and how’s of using renewable energy sources and technologies.

15. Water Management

In this course you will focus on water conservation and the how to and why of conserving water.

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